This comprehensive digital marketing course teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing, and more.
Format: Classroom Learning or Online Live Classes (over Zoom)
Classroom Learning: AED 6499
Completing this course will help you:
You will be armed with the know-how, experience, and insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
What you’ll learn
Module 1: Introduction to Digital Marketing
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.
Module 2: Websites and Email
Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.
Module 3: Content Marketing/ Digital Marketing Assets
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Module 4: Website Optimization
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
Module 5: Keyword Research & SEO
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
Module 6: Google My Business
Learn how to grow your business with Google My Business and get more reviews and increase your local search results.
Module 7: Paid Search (PPC) using Google Ads
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Module 8: Display and Video Advertising
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Module 9: Analytics with Google Analytics
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Module 10: Social Media Marketing
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.